Agency Work - Portland State University

4 Projects for Portland State University Graduate Business Programs

Master of International Management (MIM) Program "Viewbook"

This piece was R/West's first project for the Portland State University Graduate Business Programs. The success of this piece was instrumental in securing more University work for the agency.

Called a "viewbook," this was a program catalogue aimed at undergrads who were considering graduate business education. This degree — Master of International Management — is an alternative to a traditional MBA program. The program focuses on business in East Asia and includes Japanese or Chinese language study in the curriculum.

Since this degree is unique to Portland State University, the viewbook had the additional burden of selling not only the school, but also to explain and sell the program as a valid alternative to an MBA.

I wrote this 36-page publication, and executed all design work following initial design direction from the Creative Director (initial designs for cover and 2 interior spreads provided).

Master of Science in Financial Analysis (MSFA) Program Catalogue

The University mandated that we use their color system and fonts. What's more, we were not allowed to create "logos" for individual programs. We created a systematic type treatment for each program's initials to forge consistent but individual brand identities within the larger University branding scheme (while flying under the radar of the university design guidelines). On this piece I executed all writing and design.

Graduate Business Programs Informational Brochure

This piece shows the full branding system we created for the 3 Graduate Business Programs, featuring each degree with its brand color and "logo." Again, I did all writing and design.

Graduate Business Programs Website

As you might imagine, this website project was the single largest job R/West did for the Graduate Business Programs. It was also the very first full project for the newly-formed R/West Interactive Department.

I worked with the Interactive Director to create a site map and organize the information architecture throughout the site. I executed most of the writing for the site and, once again following initial designs from the Creative Director, I built out all design templates for the site. I also chipped in with some odd jobs for this massive project, including directing the Flash animation production and the brand video that lives on the site home page. I even did some HTML coding as we approached our deadline.

Visit the Portland State University Graduate Business Programs website: gradbusiness.pdx.edu.