Print Ads for Lava Hand Soap
I worked with a creative partner, Gerry Sposato, on this project. Since Lava is soap for hands exclusively, we decided to make hands central to the campaign imagery. We created 3 scenarios for Lava Soap to triumph over his arch enemy, Grimy Hand. Building set pieces and shooting these images was easily the most fun of all my Art Institute projects.
Sin Zin Wine — Package Design
My inspiration for this project was the story of Adam and Eve, a natural theme to match the product name. The initial concept for this project was a one-piece label shaped like a snake to literally wrap the bottle. I redesigned as a full wrap label when I realized that label applicator machines could never guarantee correct alignment of visual elements on each bottle. Original illustration.
Spirit Places — Book Design
The theme for this book project was Japanese Gardens. I sought to incorporate some design principles from Japanese Gardening into the book design, working often with natural textures, irregular edges, and imperfect symmetry.
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