I have been working an in-house position for the last few months where I act as sole designer and marketing director. My employer is DECK Monitoring, makers of software to measure performance in renewable energy systems.
The project shown here is part of the marketing materials DECK takes to industry conferences and expos; they also send these materials to contractors and integrators who specialize in renewable energy projects.
The packet begins with the custom 2-pocket folder. A die cut in the cover accommodates a cardstock ticket insert with a medicinal motif... a nice interactive feature for these 'hands on' marketing events. Inside is the full group of 7 "one-sheets" to promote DECK products and services. Also note the business card inserted into the right folder pocket. I did all design and conceptual work.
When I arrived at DECK, the logo was about the only branding piece in place. I had a breakthrough while discussing the logo with a company principal... he mentioned that the logo (and even the company name) had been selected for appeal to the industrial/engineering market. Like John Deere, CAT, or 3M, they could target a largely male audience with clean, uncluttered layouts and no-nonsense messaging.
I suggested that they embrace the power-cord-orange color from the word "Monitoring" in their logo. They can own this color like John Deere owns green and gold. For the folder cover and pocket flaps, I added some texture to the bold orange with an electrical engineer's "one-line" circuit diagram.
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